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Japanet Also invests... DMM Has Built a "League-Leading Profitable Operation" at a Belgian Football Club, Supported by a System Involving 200 Japanese Companies.

Summary by toyokeizai.net
While it's generally accepted that football clubs operate at a loss, Sint-Truiden VV in Belgium has achieved profitability through management reforms by the DMM Group. Furthermore, for the first time since the team's founding, they have qualified for the Europa League playoffs. This article explores their unique business model, which has attracted over 200 Japanese companies as sponsors.
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While it's generally accepted that football clubs operate at a loss, Sint-Truiden VV in Belgium has achieved profitability through management reforms by the DMM Group. Furthermore, for the first time since the team's founding, they have qualified for the Europa League playoffs. This article explores their unique business model, which has attracted over 200 Japanese companies as sponsors.

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toyokeizai.net broke the news on Wednesday, July 1, 2026.
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