Jamaica launches tourism campaign featuring Usain Bolt

Jamaica launches tourism campaign featuring Usain Bolt

New Delhi: Jamaica has launched a new advertising campaign featuring Hon Usain Bolt, who was recently appointed as the country’s Global Tourism Ambassador. The campaign, unveiled on August 6, 2025, coincided with Jamaica’s Independence Day and includes a 30-second video now airing across digital platforms. In the video, Bolt reflects on his upbringing in Jamaica, from the hills of Trelawny to global recognition, and how the country’s energy, res…

Jamaica launches campaign with Usain Bolt as global ambassador

Rate this post Jamaica’s Tourist Board (JTB) has unveiled a new advertising campaign fronted by sprinter Usain Bolt, who has recently been named the nation’s Global Tourism Ambassador. In a press statement, the JTB says the campaign debuted on Jamaica’s Independence Day on August 6 with a 30-second video spot now airing across digital platforms. In the video, Bolt reflects on his upbringing in Trelawny and his athletic career, linking his person…