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Jaguar Is Going to Launch His New Plan, but Isn't It a Little Too Soon?
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2 Articles
In a particularly delicate context and while it has removed all its new models, the Jaguar brand unveils a new model of thermal sedan! Attention, nothing to be seen at first sight with a change of strategy...
After a critical rebranding and a "Copy Nothing" campaign deemed clumsy, Jaguar persists in its radical transformation. Its new CEO, PB Balaji, who will take up his duties in November, confirms that the strategy is plotted. Then head to the electric and the luxury, with a range of new models supposed to place the brand in the small circle of high-end builders. A change of course... which does not really change for Jaguar Balaji will succeed Adri…
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