US Edition
Jaguar Sales Plummet By 97.5% After Awful They/Them Rebrand
Read with caution - this story is only being covered by one news source that has a ‘low factuality’ rating, which means the outlet has a history of poor reporting practices. Learn more about factuality ratings here.4 Articles
4 Articles
Jaguar Does Damage Control After 98% Sales Drop, Claims it Was Just a 'Strategic Sunset'
Jaguar’s bold rebranding gamble is under scrutiny as the luxury automaker insists its dramatic sales decline isn’t tied to the shift, but fans and analysts aren’t convinced. Here’s the TL;DR… Jaguar’s sales in Europe plummeted 97.5% in April 2025, with only 49 vehicles registered compared to 1,961 in April 2024. The company attributes the decline […]
Jaguar’s Sales Plummet in Europe After Rebrand and Car-Free Ad Campaign
Jaguar’s vehicle sales in Europe plummeted 97.5 percent in April 2025 compared to the same month last year, marking a severe downturn for the British car manufacturer following its controversial rebranding strategy. According to new data from the European Automobile Manufacturers’ Association (AECA), Jaguar registered only 49 new vehicles in Europe in April 2025, a steep decline from the 1,961 units sold in April 2024. The drop comes after the a…
British automaker Jaguar is facing the biggest crisis in its modern history. According to the New York Post, the automaker saw a year-on-year drop in sales in Europe of an incredible 97.5% in April 2025. While 1,961 cars were registered in April 2024, this year there were only 49. The reason? Criticized rebranding, unavailability of new models and empty warehouses with used cars. It should be added that the decline in sales and revenues was expe…
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