The managing director of Jaguar has hit out at what he called "vile hatred and intolerance" after the car company released a new advert.



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Financial Times

London

Greater London

England

United Kingdom

Jaguar boss defends ‘bold’ rebranding after backlash over video

Carmaker’s chief says company must move away from ‘traditional automotive stereotypes’ to succeed

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The Telegraph

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David and Frederick Barclay

Jaguar boss says criticism of new advert is ‘vile hatred and intolerance’

Former Aston Villa and Sweden defender Olof Mellberg has signed a multi-year deal with St. Louis City SC to be the team's next manager, sources tell ESPN.

ESPN

Hearst Communications

The Walt Disney Company

United States

Sources: Olof Mellberg to become St.Louis boss

The managing director of Jaguar has said he was disappointed by the “vile hatred and intolerance” in responses to a clip of the car company’s new advert.

Shropshire Star

MNA Media

Ketley

Shropshire

Jaguar boss disappointed by ‘vile hatred and intolerance’ over new advert

Evening Standard

Evgeny Lebedev

Alfred Harmsworth (barrister)

Geraldine Mary Harmsworth

Patricia Harmsworth, Viscountess Rothermere

Carron Greig

The luxury car brand posted a 30-second video on X, formerly Twitter, on Tuesday which featured models posing in bright clothes but no vehicles

Wales Online

Reach plc

Wales

Jaguar boss disappointed by 'vile hatred and intolerance' over new advert

A 30-second clip posted on the luxury car brand's X account prompted criticism after it featured models posing in bright clothes but no vehicles or the iconic leaping big cat.

Ad Fontes Media

Sky News UK

Roberts family

Jaguar boss condemns 'vile hatred' after backlash to new advert

Jaguar's new video ad features models in colorful, modern clothing, and doesn't show any cars.JaguarJaguar defended its rebranding campaign after online critics roasted a promotional video.Jaguar's boss said the rebranding message was lost "in a blaze of intolerance."The campaign, featuring models and no cars, faced criticism for being "woke."Jaguar's managing director is defending the British luxury carmaker's new rebranding campaign — calling …

Business Insider

Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars

Credit: Jaguar Cars/X The managing director of Jaguar cars has doubled down on his company’s woke rebrand and described his critics as intolerant. Earlier this week, the British car manufacturer released an ad in which a handful of ethnically diverse and seemingly gender-fluid individuals pranced around wearing bizarre pieces of clothing. “Create Exuberant. Live vivid. Delete ordinary. Break molds. Copy nothing. Jaguar,” the taglines read. No ca…

The Gateway Pundit

Jim Hoft

Jaguar Boss Doubles Down on Horrible Woke Rebrand - Blames 'Vile Hatred and Intolerance' For Backlash

The luxury car manufacturer Jaguar wants to reinvent itself and has launched an advertising campaign without cars, but with models in futuristic outfits. After a shitstorm, the company's boss defends himself.

Der Luxusautobauer Jaguar will sich neu erfinden und startete eine Werbekampagne ohne Autos, dafür mit Models in futuristischen Outfits. Nach einem Shitstorm verteidigt sich der Chef des Konzerns.

Jaguar: Chef verteidigt umstrittene Werbekampagne ohne Autos

Spiegel

Germany

Jaguar: Boss defends controversial advertising campaign without cars

Rawdon Glover says message of promotional clip that featured no cars has been lost in ‘blaze of intolerance’ online

Jaguar boss condemns 'vile hatred' after backlash to new advert

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