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J. Cole: “What If”

J. Cole’s track “What If” on The Fall-Off imagines Biggie and 2Pac resolving their feud to reflect on his 2024 public conflict with Kendrick Lamar.

Summary by Pitchfork
J. Cole raps from the perspectives of Biggie and Tupac on a track from The Fall-Off, but c’mon—that’s not really what it’s about.

2 Articles

PitchforkPitchfork
Lean Left

J. Cole: “What If”

J. Cole raps from the perspectives of Biggie and Tupac on a track from The Fall-Off, but c’mon—that’s not really what it’s about.

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GQGQ
Lean Left

J. Cole’s ‘What If’ Invokes Rap’s Greatest Beef to (Maybe) Address His Own

On The Fall-Off, his first new album since tapping out of the Kendrick/Drake feud, Cole imagines an alternate reality in which Biggie and Tupac patched things up.

·New York, United States
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GQ broke the news in New York, United States on Friday, February 6, 2026.
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