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Ferrari releases teaser images of new Luce electric sports car
Ferrari's Luce EV interior, co-designed with Jony Ive's LoveFrom, features physical controls, recycled materials, and novel glass key tech, signaling a shift in luxury EV design.
- Ferrari unveiled the interior and interface of its first fully electric car, the Luce, at a Transamerica Pyramid event near LoveFrom's San Francisco studio, marking the second phase of its staged rollout.
- Ferrari called in LoveFrom after formalizing a 2021 Exor partnership, expecting intense scrutiny for its first electric model and seeking fresh design from Jony Ive and Marc Newson.
- Notably, the interior combines a glass key with E Ink and dock, more than 40 Gorilla Glass parts from Corning, layered Samsung OLEDs, an aluminum speedometer needle, and dedicated mechanical switches and dials.
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After years of association with Apple's minimalist aesthetics and projects for the future of technology, Johnny Ive appears in the Automotive Universe with a proposal that is opposed to the dominant talk in the sector. In partnership with Ferrari, the British designer helped design the interior of the first fully electric car of the Italian brand — a model that privileged physical control, novel materials and sensory experience of driving.
It comes with more than 1,000 hp, an unprecedented technical architecture and an interior designed as a sensory experience
Ferrari unveils its first Electric Car ‘Luce', designed by former Apple designer Jony Ive
Ferrari, the name that is enough to define what a luxury car feels like, is known for its signature designs. High-speed F1 cars have finally forayed into the EV market. The news turned official when the company updated their website, announcing the work on the EV by sharing the inside of an electric car. As per the photos, the upcoming EV from the luxury carmakers will come with huge touchscreens everywhere, digital dashboards and cabins that fe…
Former Apple design chief Jony Ive reveals the interior of Ferrari's first EV
Ferrari recently revealed the name and dashboard of its first all-electric vehicle, the Luce (pronounced "Luche," Italian for "Light"). The instrument panel, designed by one of the most influential minds behind the iPod, iMac, MacBook Air, iPhone, and iPad, aims to blend modern digital sensibilities with the supercar brand's traditional...Read Entire Article
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