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ITV Revenue Down During H1 2025, Company Focused on Promising Streaming Pacts

UNITED KINGDOM, JUL 24 – ITV's profits fell 30% in H1 2025 due to a strong 2024 comparison and weaker advertising, while U.S. Studios revenue rose 37%, driven by Love Island USA and The Voice.

  • On June 30, 2025, ITV reported profits were slashed by 30%, covering six months to June 30, 2025.
  • ITV said a very strong advertising period in H1 2024, driven by the Men's Euros, and cost-cutting offset a tough market.
  • Media and entertainment division's EBITA fell 54% to £35 million, partially cushioned by £23 million in cost savings, while ITV Studios in the U.S. saw turnover rise 37% driven by Love Island USA and The Voice.
  • After the results, ITV's share price fell slightly to 77.5p, reflecting market reaction to profit declines and cost-cutting measures.
  • ITV expects ad revenues to be down marginally in Q3, ITV said, reflecting tough comparatives from the Men's Euros in July 2024.
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ITV ramps up cost cutting as profits fall

The broadcaster reported a 44% drop in underlying pre-tax profits to £99 million for the six months to June 30.

·London, United Kingdom
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franktrades.com broke the news in on Thursday, July 24, 2025.
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