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WBD Hires Sasha Breslau From ITV Ahead of HBO Max Rollout in U.K.

UNITED KINGDOM, JUL 23 – Sasha Breslau and Alessandro Volpato will lead HBO Max content acquisitions in key European markets as the service targets early 2026 launches amid accelerating international expansion.

Summary by The Desk
Sasha Breslau. (Courtesy photo) Warner Bros Discovery (WBD) has poached a top executive from public service broadcaster ITV as the company readies the debut of its flagship streaming service in the United Kingdom. Sasha Breslau is joining WBD as its Vice President of Content Acquisitions in October, where she will oversee sourcing, rights negotiations and pre-buy opportunities while also contributing to strategic programming decisions in the Uni…

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Deadline broke the news in Los Angeles, United States on Wednesday, July 23, 2025.
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