It's Not Enough to Be Famous Anymore: From Chanel to Valentino and Armani, that's Why Brands Choose "Faces" Capable of Embodying Values and Speaking to Gen Z

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More than a century ago, tennis player Suzanne Lenglen was famous for the "scandalose" skirts with folds cut to the knees and began to wear the clothes of Jean Patou, rival designer of Coco Chanel. As Patou's turnover grew, Suzanne became a copied style icon: in short, it was a testimonial ante litteram. The circle, [...] L'articolo No longer enough to be famous: from Chanel to Valentino and Armani, that's why the brands choose "volti" capable o…