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ITC launches aromatherapy brand ‘Pranah’
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ITC launches aromatherapy brand ‘Pranah’
New Delhi: ITC has introduced a new aromatherapy-focused brand, ‘Pranah’, as part of its broader wellness strategy. The new line includes incense sticks, cones and scented candles, described by the company as being based on the concept of ‘Earth Inspired Aromatherapy’. “Today, consumers are also seeking new therapeutic experiences, as part of their holistic wellness pursuits,” said Sanjiv Puri, Chairman, ITC, during his address at the company’s …
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