Italy PM Meloni seeks EU trademark for her voice amid AI deepfake risks
The application includes a four-second recording and could create legal obstacles for people seeking to copy her voice, officials said.
- On Monday, Italian Prime Minister Giorgia Meloni applied to the European Union Intellectual Property Office to trademark her voice, aiming to combat AI-generated deepfakes.
- Manipulated images of Meloni have circulated online in recent years, including explicit depictions shared as authentic; she has denounced such falsehoods while urging users to verify content before sharing.
- In 2024, Meloni launched a civil action against a man from Sardinia accused of creating non-consensual deepfake pornography; the case remains pending before an Italian court.
- The EUIPO is currently examining the application, which includes a four-second audio clip repeating 'I am Giorgia Meloni'; Italian media report a trademark would not prevent all AI misuse but could create legal obstacles.
- Originating from a 2019 political rally and her 2021 autobiography, the phrase 'I am Giorgia' anchors her public persona; Meloni noted that while she can defend herself, many others cannot.
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The Prime Minister addresses herself to the European Intellectual Property Office and identifies herself as a champion for protection against deep-fakes.
Rome, 5 Oct (EFE).- The Italian Prime Minister, Giorgia Meloni, has registered her own voice before the European patent office with the aim of protecting herself from possible clones and artificial intelligence (IA) montages, as those suffered in the past. «Io sono Giorgia Meloni» (I am Giorgia Meloni) is the phrase with which [...] The entry Meloni patents its own voice to avoid possible clones and AI montages was first published in HolaNews.
Italy's Meloni follows pop stars in seeking to trademark her voic
ROME (AP) — Italian Premier Giorgia Meloni has applied to trademark her voice with the European Union’s Intellectual Property Office, seeking to protect herself against AI-generated deepfakes. The application filed with the EU agency includes a four-second
The head of the Italian government, Giorgia Meloni, submitted an application to the Office of the European Union for Intellectual Property (EUIPO) to register his voice as a mark, in a new attempt to protect himself against deepfakes generated by artificial intelligence, according to documents consulted on Monday, informs Reuters, taken by Agerpres. His application, dated 5 October on the website of EUIPO and ...
Kreiszeitung
It has turned to the European Union's Intellectual Property Office and registered its voice.
Italian Prime Minister Giorgia Meloni has registered a voice recording of herself with the European Union Intellectual Property Office (EUIPO).
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