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Italy investigates Sephora and Benefit Cosmetics over marketing to children
Italy's competition authority probes LVMH brands for using young influencers to promote adult skincare products linked to health risks and compulsive buying among minors.
- Italy's competition authority, the AGCM, launched an investigation Friday into LVMH subsidiaries Sephora and Benefit over alleged unfair marketing of adult skincare products to children and adolescents.
- Investigators are examining marketing strategies involving micro-influencers that encourage the 'compulsive purchase' of anti-aging creams and face masks among minors, including those aged 10 to 12, citing links to 'cosmeticorexia.'
- On Thursday, AGCM officials carried out inspections at premises for Sephora Italia Srl, LVMH Profumi e Cosmetici Italia Srl, and LVMH Italia SpA to investigate omitted safety warnings for products not tested on minors.
- The AGCM warned that 'the frequent and combined use of a wide range of cosmetics by minors, without proper awareness, may be harmful to their health,' noting companies could face substantial fines.
- Global trends of 'Sephora kids' finding skincare aisles on social media mirror this issue, as beauty companies in Sweden have already introduced age restrictions for products containing active ingredients.
46 Articles
46 Articles
Health Hazard - Sale of Adult Cosmetics to Children: Italian Authority Investigates Lvmh and Sephora
In Italy, investigations are ongoing against the French luxury company LVMH and its cosmetics companies Sephora and Benefit, which are also active in Germany.
Italy Probes Sephora, Benefit Over ‘Insidious’ Skincare Marketing to Minors
The Italian government has opened an investigation into cosmetics retailer Sephora for promoting adult skincare products to minors via social media influencers, a practice regulators say may be fueling an unhealthy fixation on skincare among girls as young as 10. The Italian Competition Authority (AGCM) said March 27 it has launched two probes—one involving Sephora Italia and another involving Benefit Cosmetics—both owned by French luxury group …
The Italian competition regulator claims the retailer is encouraging an obsession with skincare among young people.
Times of Malta
The Straits TimesItaly probes Sephora, LVMH for pushing cosmetic sales to minors
Italian competition regulators said on Friday they have opened a probe into French luxury group LVMH and its Sephora and Benefit subsidiaries for promoting skin care products to minors."The investigations were opened over concerns that important information - such as warnings and precautions for cosmetics not intended for, or tested on, minors - may have...
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