Businesses on Packaging Changes in Europe: Shipping Goods in Europe Will Be More Expensive than to the US

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Europe is gradually abandoning plastic, introducing more and more obligations for businesses. In the future, some of the packaging that is now common will disappear. This week, innovations came into force, which, according to small businesses, will make sending goods to Europe more expensive than to America. And in some cases, trade within the Community becomes impossible altogether.

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Since 12 August 2026, Regulation (EU) 2025/40, known as PPWR, which redefines how packaging should be manufactured, used and managed throughout the European Union, has been progressively implemented.The standard seeks to reduce waste, limit hazardous substances and target the market towards reusable formats.The immediate obligation is clear: all packaging placed on the market must be recyclable.However, the technical criteria that will determine…