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It could soon be harder to see the full price of a plane ticket. Here's why
Travelers may have to compare more fares before checkout as the Transportation Department says the proposal could make the full price less visible.
- The Department of Transportation proposed new regulations allowing airlines to advertise base airfares more prominently than total ticket prices, departing from existing Obama-era transparency rules.
- Current federal guidelines, established by the Obama administration, require carriers to display full, all-inclusive ticket prices to prevent consumer deception during the booking process.
- Marketing professor Justine Farrell of the University of San Diego warned the changes could mislead consumers by making it harder to compare actual flight costs when airlines emphasize low base fares.
- Southwest Airlines formally opposes the proposal, arguing in written comments that the change would be "extremely disruptive" to the current system millions of consumers rely on for air travel.
- Following Southwest's request, the Department of Transportation extended the public comment period for the proposal to August 21, giving stakeholders additional time to analyze potential impacts.
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23 Articles
Winona Daily News+22 Reposted by 22 other sources
It could soon be harder to see the full price of a plane ticket. Here's why
Shoppers would see the total price before they pay for a plane ticket — but it may be at the last minute. Depending on the airline, the difference between the base fare and the total fare can be large.
Coverage Details
Total News Sources23
Leaning Left3Leaning Right0Center20Last UpdatedBias Distribution87% Center
Bias Distribution
- 87% of the sources are Center
87% Center
13%
C 87%
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