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'Israel' pays influencers $7K per post for pro-Israel content: Report

Israel spends $900,000 from June to November 2025 to pay 14-18 US influencers up to $7,000 each per post to promote pro-Israel content amid declining support.

  • This year, FARA filings show the Israeli Ministry of Foreign Affairs allocated $900,000 from June to November 2025 for the Esther Project, run by Bridge Partners and Havas Media Group Germany with 14 to 18 influencers.
  • Amid waning US support, Prime Minister Benjamin Netanyahu urged outreach to content creators, saying, `Weapons change over time...the most important ones are in social media. And the most important purchase that is going on right now is...TikTok.`
  • The filings estimate 75 to 90 posts, producing per-post payments between $6,143 and $7,372, with $552,946 remaining for influencers after administrative costs this year.
  • Routing the work through US intermediaries obscures Israeli sponsorship under Foreign Agents Registration Act disclosures, and the filings do not name the individual influencers involved.
  • Beyond influencers, Israel hired Clock Tower X LLC on a $6 million contract to produce Gen Z media integrated with Salem Media Network as TikTok reaches 30% of Americans amid a reported 80% stake transfer and $14 billion deal.
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Bias Distribution

  • 67% of the sources lean Right
67% Right

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dailythedestination.com broke the news in on Wednesday, October 1, 2025.
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