The summer of 2026 has brought a stark wake-up call for the outdoor hospitality industry. Private campground owners are navigating the steepest demand contraction in years. As Brian Searl, host of MC Fireside Chats, observed during a May panel: “This summer is going to be, let’s call it challenging for some of the transient parks in our industry.” The strategy that carried parks through previous downturns — rate cuts and broad-reach marketing —…
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