As Nike struggles to make a comeback, Asics is having one of its strongest periods in history. While Nike is still the world's largest athletic shoe manufacturer, it's no longer the market leader among runners, with Asics taking the lead on Strava, the number one digital playground for athletes. The winners and losers of the running shoe market are becoming increasingly clear, and this is reflected in stock prices. In this article, we examine wh…
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As Nike struggles to make a comeback, Asics is having one of its strongest periods in history. While Nike is still the world's largest athletic shoe manufacturer, it's no longer the market leader among runners, with Asics taking the lead on Strava, the number one digital playground for athletes. The winners and losers of the running shoe market are becoming increasingly clear, and this is reflected in stock prices. In this article, we examine wh…