Is Still Prosecco a Clever Bid or a Branding Blunder?

Is Still Prosecco a Clever Bid or a Branding Blunder?

There comes a time in the lifespan of wildly successful products when it seems the world is not enough. Think: Crystal Pepsi, Facebook’s pivot to Meta, and non-alcoholic hard seltzer. Prosecco, that chipper Swiss army knife of sparkling wine, may be having its moment trotting out the trope. Much to the confusion of everyone, the confounding era of bubble-free Prosecco is nigh. It’s already available in Italy, of course, but also now the U.S. and…