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Is Shah Rukh Khan launching his own jewellery brand with Candere? Here’s what we know
- On May 21, 2025, Shah Rukh Khan was revealed to be the new face representing Candere, the lifestyle jewellery brand under Kalyan Jewellers in India.
- This partnership follows Candere’s strategy to expand nationally by engaging modern, expressive consumers who seek jewellery reflecting personality and meaning.
- Khan will spearhead the brand’s campaigns featured on digital channels, TV, print outlets, and retail locations to highlight Candere’s design-centric, accessible collections for both men and women.
- Shah Rukh Khan emphasized that jewellery serves as a meaningful symbol of affection, memories, and personal identity, and he described Candere as a stylish and relevant brand that resonates with those who value significance in their moments.
- Though fans speculated about ownership or a personal brand launch, Candere clarified Khan’s role is exclusively brand representation without investment or ownership links.
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11 Articles
Candere signs Shah Rukh Khan as brand amabassador
Excelsior Correspondent JAMMU, May 22: Marking a pivotal moment in its national expansion strategy, Candere, the lifestyle jewellery brand from the House of Kalyan appointed Shah Rukh Khan as its brand ambassador. This partnership underscores Candere’s commitment to redefining jewellery for a new customer category – celebrating individuality, meaningful gifting and everyday self-expression. With his global appeal and timeless charm, Shah Rukh Kh…
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Glitz, Glam & Good Vibes: Celebs Shine at Jiya Store Launch
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Candere signs Shah Rukh Khan as brand ambassador amid expansion drive
New Delhi: Candere, the lifestyle jewellery brand from the House of Kalyan, has appointed Bollywood actor Shah Rukh Khan as its brand ambassador. The move comes as part of the brand’s broader strategy to expand its national footprint and reach younger, style-conscious consumers. According to the company, the decision reflects a shift in consumer behaviour within the jewellery segment—one that prioritises self-expression and individuality over tr…
Shah Rukh Khan Dazzles As The New Face Of Candere – The Bold New Jewellery Brand From Kalyan Jewellers
When Shah Rukh Khan makes a move, the world takes notice—and this time, it’s sparkling. The King of Bollywood has now stepped into the world of lifestyle jewellery as the face of Candere, a chic, new-age brand from the House of Kalyan Jewellers. And trust us, it’s a match made in luxury heaven. Shah Rukh Khan Becomes The Face Of Candere The teaser drop was enough to send fans into a frenzy. Social media couldn’t get enough of SRK looking effortl…
Shah Rukh Khan Confirmed as Brand Ambassador of Candere, Clarifying Ownership Speculation
Mumbai (Maharashtra) [India], May 21: A wave of speculation across social media and entertainment portals on Monday hinted that Bollywood superstar Shah Rukh Khan might have launched his own jewellery brand. The buzz followed the release of a new campaign featuring Khan for Candere, the lifestyle jewellery label from the House of Kalyan Jewellers. While […] The post Shah Rukh Khan Confirmed as Brand Ambassador of Candere, Clarifying Ownership Sp…
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