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Is Reishi still the ‘Queen of Mushrooms’ in the eyes of the consumer?
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Is Reishi still the ‘Queen of Mushrooms’ in the eyes of the consumer?
Reishi, long hailed as the ‘Queen of Mushrooms,’ faces growing competition from fast-acting functional mushrooms like Lion’s Mane and Cordyceps. As younger consumers seek immediate wellness benefits, the future of Reishi in the adaptogenic and medicinal mushroom market is being redefined.
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