‘It Needs to Go Online’: Primark 'to Launch Home Delivery Service' for UK Shoppers

‘It needs to go online’: Primark 'to launch home delivery service' for UK shoppers

Primark customers could expect to see a new home delivery service launch, according to reports.

Is Primark about to launch ecommerce due to pressure from Shein and Temu?

Primark is allegedly preparing to launch online delivery for the first time in its history, as growing pressure from digital rivals Shein and Temu bites. The brand has long resisted home delivery, arguing that its low prices and tight margins make the economics of fulfilment and returns difficult to justify. However, sources told The Times that Primark “knows it needs to go online” after it made an unsuccessful bid for Asos’s automated fulfilmen…