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Is Phoebe Gates’s Phia the Most Celeb-Backed Shopping Startup of All Time?
The oversubscribed round brings Phia’s total funding to $43.5 million as it expands shopping tools and draws operators, celebrities and fashion figures.
Alix Earle, Khloé Kardashian, Sydney Sweeney, Mindy Kaling, Sophia Bush, Alexandre Arnault, Karlie Kloss — Phia has added a roster of more than 30 names to its cap table. What now?