Lessons From Meme Coins: What They Can Teach Us About Brand Building in the Web3 Business Landscape

Lessons from Meme Coins: What They Can Teach Us About Brand Building in the Web3 Business Landscape

In the fast-moving world of Web3, brand visibility often makes the difference between a fleeting experiment and a category-defining breakthrough. Among the most unexpected branding phenomena in this space are meme coins, tokens like Dogecoin, Shiba Inu, and Bonk that began as internet jokes but evolved into widely recognized digital assets. While the value of these tokens is often volatile and speculative, their marketing success offers valuable…

Is Moonshot The TikTok Of Crypto? Web3 Goes Mobile-First With Meme Coins

Getting into crypto can feel like assembling a spaceship. You need a wallet, seed phrases, gas fees, and a PhD in blockchain to navigate exchanges. For the average person, it’s overwhelming, not inviting. In 2025, with global crypto adoption up 12% year-over-year, the industry still struggles to onboard newcomers. Complex interfaces and high Ethereum fees ($5–$20 per transaction) scare off Gen Z, who crave instant, intuitive apps like TikTok. Mo…