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Is Kai Cenat’s Vivet Pivot Performative?

Summary by Hot New HipHop
As he strolled through Paris Fashion Week with a leather-bound journal, all eyes were on Kai Cenat. He held up the book with his fashion brand’s name, Vivet. Paparazzi cameras surrounded him as he trekked among the crowds, often showing off the pages of his latest vision. It looked like a well-orchestrated scene out of a rollout, because it was. The reaction was skeptical. That moment, and the symbolism of parading around his Vivet journal, igni…
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Hot New HipHop broke the news in on Thursday, January 22, 2026.
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