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Is It Wise To Use Father’s Brand In Politics? – A Branding Perspective - Colombo Telegraph
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Is It Wise To Use Father’s Brand In Politics? – A Branding Perspective - Colombo Telegraph
By Vipula Wanigasekera – Dr. Vipula Wanigasekera In branding, legacy can be a double-edged sword. In politics, where identity and emotional resonance are key, this becomes even more complex. Sri Lanka’s political landscape offers a fitting case study: Namal Rajapaksa and Sajith Premadasa — both sons of former Presidents — have inherited not only a surname but a legacy that shapes their personal brands. Both have been strategically styled and pos…
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