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Is Gray Going Away? Experts Say People Now Want New Cars with More Brightly Colored Paint Options

Summary by Car and Driver
It looks like more colorful cars are poised for a comeback, displacing the grayscale ones that currently saturate parking lots.

3 Articles

INFINITI is committed to something unusual in the industry: integrating real gold into the painting. Thus the Sunfire Red appears, a tone that does not go unnoticed, even at rest. La entrada The shocking new color of the INFINITI QX65 incorporates real gold was first published in Robb Report in Spanish.

In the grey of the European market, there is an occasional person who is not afraid to step out of line when configuring their new car. According to data from automotive paint manufacturers and car manufacturers, it seems that there are more and more such people.

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Car and Driver broke the news in on Sunday, March 29, 2026.
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