Is Burger King on the Right Path Forward? – RetailWit

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Is Burger King on the Right Path Forward? – RetailWit

Throughout the history of the restaurant industry, companies that prioritize franchisee satisfaction over consumer demand have often struggled according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. A successful restaurant chain must balance franchisee profitability with customer satisfaction, focusing on product quality, pricing, and service rather than expensive remodels that offer little return in customer loya…