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IRN-BRU Offering Unique Prize In New Promotional Campaign

Summary by kamcity.com
As part of £8m brand investment in 2025, IRN-BRU is launching a POS-led campaign that’s set to “disrupt the soft drinks category” and give consumers the chance to win a unique prize. Shoppers will be in with a chance of (more…) The post IRN-BRU Offering Unique Prize In New Promotional Campaign appeared first on KamCity.
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Scottish Local Retailer MagazineScottish Local Retailer Magazine

Shoppers can strike gold in Irn-Bru competition

As part of an £8m brand investment in 2025, Irn-Bru has unveiled a POS-led campaign that gives consumers the chance to win a solid gold girder. There are four of the 18-carat girders, each worth a whopping £10,000, up for grabs in the competition, which runs between 3 March and 29 April. Thousands of other prizes are available, including gold-plated keyrings and charms, and digital coupons for free cans and bottles of the nation’s favourite juic…

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kamcity.comkamcity.com

IRN-BRU Offering Unique Prize In New Promotional Campaign

As part of £8m brand investment in 2025, IRN-BRU is launching a POS-led campaign that’s set to “disrupt the soft drinks category” and give consumers the chance to win a unique prize. Shoppers will be in with a chance of (more…) The post IRN-BRU Offering Unique Prize In New Promotional Campaign appeared first on KamCity.

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Scottish Grocer & Convenience RetailerScottish Grocer & Convenience Retailer

Irn-Bru strikes Gold in new consumer campaign | Scottish Grocer & Convenience Retailer

Consumers in with the chance to win prize worth £10k Scottish soft drinks brand Irn-Bru has kicked off a one-of-a-kind promotional campaign that offers consumers the chance to win a truly unique prize. SCOTTISH soft drinks brand Irn-Bru has kicked off a new promotional campaign that AG Barr said is set to disrupt the entire category. The one-of-a-kind prize promotion from Scotland’s other national drink is set to run between 3 March and 29 April…

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Scottish Grocer & Convenience Retailer broke the news in on Monday, February 17, 2025.
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