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Northumberland Drinks Company Fentimans Is Snapped up for £38m by Irn-Bru Maker
AG Barr acquired Fentimans for £38 million and Frobishers for £13 million to boost growth and target double-digit pre-tax profit increases, driven by reduced alcohol consumption trends.
- Irn-Bru maker AG Barr has snapped up soft drinks rivals Fentimans and Frobishers for £38m and £13m respectively.
- AG Barr said the acquired brands operate in the adult soft drinks market, "which is benefitting from the consumer trend of reduced alcohol consumption".
- AG Barr reported a "strong" financial year, with increases in sales and profitability, putting it on track for double-digit growth in underlying pre-tax profits.
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Total News Sources25
Leaning Left4Leaning Right2Center7Last UpdatedBias Distribution54% Center
Bias Distribution
- 54% of the sources are Center
54% Center
L 31%
C 54%
15%
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