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iPhone 16 Lineup Sees $350 Price Drop in China as Sales Decline

  • Ahead of the June 1-18 618 shopping event, Apple's iPhone 16 series is being offered with price cuts reaching up to $350 by leading online retailers in China.
  • The price cuts respond to a 9% year-over-year decline in Apple's iPhone shipments in China during Q1 2025 amid tougher competition and changing consumer behavior.
  • JD.com and Alibaba’s Tmall list models like the 128GB iPhone 16 Pro at around 5,380-5,499 yuan, marking discounts of roughly 2,500-2,530 yuan from official prices.
  • CEO Tim Cook indicated that subsidies on products priced below approximately $830 positively influenced Apple's sales, though he acknowledged it is challenging to measure the exact impact.
  • These promotions aim to boost demand despite Apple's Q2 sales missing expectations while Chinese rivals like Xiaomi grow shipments amid expanded consumer subsidies.
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transmedia.cl broke the news in on Tuesday, May 13, 2025.
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