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iPhone 18 Price Leak: Apple May Keep Costs Steady Despite Rising Chip and Memory Prices
- During Apple’s fiscal Q1 2026 earnings call, Tim Cook said the company will `look at a range of options` to address rising memory prices and expects these pressures to weigh on fiscal Q2 2026 margins.
- As suppliers shift capacity toward AI data centers, memory manufacturers focus on AI demand, making storage components 10–25 per cent costlier throughout 2026, IDC forecast shows.
- Apple plans to use several levers, including absorbing some costs while adjusting premium-storage prices on higher-capacity iPhone models and recovering revenue through Apple services and quarterly supplier negotiations.
- By keeping entry prices stable, Apple aims to protect market share in price-sensitive markets such as India while accepting narrower margins, with a 48% to 49% guidance for fiscal Q2 2026.
- Looking toward the iPhone 18 launch, analyst Ming‑Chi Kuo expects rising memory costs will not affect prices as Apple absorbs costs and recoups revenue through services.
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23 Articles
23 Articles
The increase in the prices of DRAM memory and flash NAND memory turned Apple into one of the most spoken companies in the world of technology. In particular, the question of whether the iPhone series...
·Portugal
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iPhone 18 price leak: Apple may keep costs steady despite rising chip and memory prices
A new leak predicts that while smartphone prices are expected to rise, Apple may not increase the price of its next-gen iPhone. The iPhone 18 is anticipated to follow the same price tag as the iPhone 17.
·Mumbai, India
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Total News Sources23
Leaning Left2Leaning Right1Center4Last UpdatedBias Distribution57% Center
Bias Distribution
- 57% of the sources are Center
57% Center
L 29%
C 57%
14%
Factuality
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