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iPhone 18 Pro Event Could Hit Apple Shares, KeyBanc Warns

Summary by MacRumors
Apple's September 9 iPhone announcement event could become a negative catalyst for the stock, KeyBanc Capital Markets warns. In a research note seen by Investing.com, KeyBanc said the event could motivate investors to weigh pricing decisions against the impact of higher costs on demand and margins.

8 Articles

Apple will present September 9, a new generation of devices, in the first major release led by John Ternus

·Bogota, Colombia
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Apple Inc. holds on September 9, 2026 the Surprise and Shine conference to present the new versions of iPhone and Apple Watches under the command of executive director John Ternus. Premiere on stage brand new executive phase Executive John Ternus goes on stage at the corporate event to lead the first [...]

·Brazil
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MacRumors broke the news in Glen Allen, United States on Monday, September 7, 2026.
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