IPA Gravel: unPAved of the Susquehanna River Valley Returns for a Ninth Edition - Cycling West - Cycling Utah

‘The success of gravel revolves around the success of the 99%, not the pros’: Gravel is investing in livestreams but does it actually need fandom?

For decades, cycling has measured success much like every other professional sport: bigger broadcasts mean bigger audiences, bigger audiences attract bigger sponsors and, ultimately, a healthier sport.The Tour de France draws millions of television viewers. Paris-Roubaix lines its cobbled sectors with spectators six deep. In track cycling and cyclocross, fans even pay to get through the gates.Gravel has never looked like that.At Unbound, the dis…

IPA Gravel: unPAved of the Susquehanna River Valley Returns for a Ninth Edition - Cycling West - Cycling Utah

Come October, the gravel roads above the Susquehanna River will fill again with dust, whoopie pies, and the low hum of a few thousand tired freehubs. unPAved of the Susquehanna River Valley runs October 10-11, 2026, in Lewisburg, Pennsylvania, and by now the event needs no introduction on the East Coast gravel calendar — it’s […] The post IPA Gravel: unPAved of the Susquehanna River Valley Returns for a Ninth Edition appeared first on Cycling We…