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Invoca Study Reveals Consumers Embrace AI, but Reject Replacing Humans, in the Buyer Journey

Summary by Champion Newspapers
Study finds 77% accept AI when human support remains available, and 67% prefer human help for complex purchases. Meanwhile, 41% are actively influenced by generative AI before even reaching out.

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Lompoc RecordLompoc Record
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Champion NewspapersChampion Newspapers
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Invoca Study Reveals Consumers Embrace AI, but Reject Replacing Humans, in the Buyer Journey

Study finds 77% accept AI when human support remains available, and 67% prefer human help for complex purchases. Meanwhile, 41% are actively influenced by generative AI before even reaching out.

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Champion Newspapers broke the news in California, United States on Thursday, July 24, 2025.
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