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Invisible Innovation: Why Brands Fail to Explain Their Value
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There is a phrase that left me thinking during a recent interview with Dr. Juana Inés Navarrete Martínez, coordinator of Genetics at the Faculty of Medicine of UNAM. While we were talking about the challenge of rare diseases in Mexico, she launched a sentence that completely transcends the office: “To change the lives of patients, we must first recognize that they exist.” That maxim could be the cornerstone of any business strategy or technologi…
·Mexico City, Mexico
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