IAB Estimates Maximum Investment in Online Advertising in 2026
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The digital market will grow by 6.2% to 9.5% this year, with Search and Social Networks concentrating more than 60% of the investment. Connected TV, Digital Audio and Influencers lead growth, while Native Advertising retreats strongly.
Digital advertising in Spain closes 2026 with more than 6.5 billion, a historic peak, and investment in influencers rises to 17.5%. La entrada Digital advertising in Spain breaks its roof: more than 6.5 billion in 2026 was first published in What!.
IAB Spain anticipates that the investment in digital advertising in Spain will reach its historical peak in 2026: maximum estimate of 6,801 million euros. The IAB Spain entry predicts that the investment in digital advertising in Spain will reach its historical peak in 2026, with a maximum estimate of 6,801 million euros was first published in Marketing Insider Review.
IAB Spain, the association of advertising, marketing and digital communication in Spain, has presented on October 1 the Second Wave of the Digital Advertising Investment Study 2026, developed in collaboration with PwC. IAB Spain has prepared annually since 2002 this analysis, which deepens the investment results of the digital industry in [...] The entry Investment in digital advertising in Spain will exceed 6.500 M€ was first published in PR Ne…
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