“Investment Alone Is Not Enough”… The U.S. Survival Strategy Nippon Steel Learned After Acquiring US Steel

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Investment alone is not enough. The survival strategy Nippon Steel learned in the U.S. after acquiring US Steel: Putting US Steel at the forefront instead of Nippon Steel and focusing all efforts on building an American corporate image. Understanding the administration's mindset determines the success or failure of the business. Since acquiring US Steel, Nippon Steel has completely revised its lobbying strategy and is putting considerable effort…