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Procter & Gamble doubles down on China’s TikTok to reverse sales slump - Blue Water Healthy Living

Summary by Blue Water Healthy Living
By Jessica DiNapoli NEW YORK (Reuters) -Procter & Gamble has been revamping its marketing and line-up of influencers on fast-growing Chinese shopping app Douyin in recent months, helping its Pantene shampoo lead growth in hair care on the platform, executives said on Thursday. The Cincinnati-based company’s investments in better packaging for Pantene in China, and improved marketing on how much to use, has led to share growth online, the company…
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