Inverness Graham-Backed Alliant Acquires AnalyticsIQ, Expanding Suite of People-Based Marketing Data & Analytics Solutions

Inverness Graham-Backed Alliant Acquires AnalyticsIQ, Expanding Suite of People-Based Marketing Data & Analytics Solutions

WAYNE, Pa.--(BUSINESS WIRE)--Jun 30, 2025-

Alliant acquires AnalyticsIQ to build data-driven audience graph and scale predictive marketing - Mobile Marketing Reads

Inverness Graham’s portfolio company Alliant is accelerating its ambition to build a next-generation people-based marketing platform with its acquisition of AnalyticsIQ, a move set to reshape how brands target and understand consumers across channels. The deal, backed by Philadelphia-based private equity firm Inverness Graham, brings together Alliant’s rich pool of cooperative transactional data with AnalyticsIQ’s […] More The post Alliant acqui…

Python Diagnosed My Marketing Bottleneck | By Arthi Rajendran | Jun, 2025 - Data Intelligence

I didn’t expect to write code the day our campaign failed, but I did, and it saved us. Python for marketing | Generated using ChatGPT by the Author We’d spent three weeks planning a product email funnel. The pitch was strong. The list was clean. The visuals looked like they belonged in an Apple keynote. Still, open rates were low, and conversion was worse. The team started tossing around guesses: Maybe the subject line was too vague. Maybe the …

Alliant Acquires AnalyticsIQ to Deliver the Future of People-Based Marketing Data

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