INTERVIEW Feliciu Paraschiv, Paco Supermarkets: “AI is a strategic necessity for any retailer that wants to remain relevant”

INTERVIEW Feliciu Paraschiv, Paco Supermarkets: “AI is a strategic necessity for any retailer that wants to remain relevant”

“In a volatile economic context and with an increasingly demanding consumer, maintaining loyalty is becoming a major challenge for brands. Romanian customers are increasingly price-sensitive, which leads to increased mobility between brands and retailers, in search of the best offers. At the same time, we are witnessing an erosion of trust in traditional brands, in favour of private labels, but also local or sustainable ones, which communicate t…