Interview - 4 Analyses to Do in Google Analytics 4 (Ga4) to Improve Its Conversions
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Sometimes dreaded, yet inescapable: GA4 has become the new ally of the marketers. Launched in July 2024 to replace Universal Analytics, this Google-signed measuring platform can first steal from its technical appearance and complex jargon. But no panic: behind this apparent complexity hides a powerful tool, and finally very accessible, provided that it understands the fundamentals. GA4 does not just count the visits: it tells stories. Stories of…
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