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The 6 Universal Traits Of 'Coolness,' No Matter Where You Are In The World

  • In June 2025, researchers led by Pezzuti and Warren published a sweeping study in the Journal of Experimental Psychology: General, analyzing data from 13 countries.
  • Between 2018 and 2022, researchers conducted online surveys with nearly 6,000 participants across 13 countries to explore coolness as a social construct.
  • Researchers from 13 countries found six consistent traits—extraversion, adventurousness, openness, autonomy, hedonism, and power—across diverse cultures, confirming a universal definition of coolness.
  • Cool people command respect and influence social hierarchies by displaying traits like power and autonomy, shaping cultural trends globally, according to researchers.
  • In a hyperconnected world, coolness emerges as valuable social currency, signaling traits that drive innovation and challenge the status quo globally.
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21 Articles

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Left
5
Center
6
Right
Evening StandardEvening Standard
Center

What makes someone 'cool'? New study reveals the key to being 'fresh'

A five-year worldwide study reveals common traits that define 'cool' people, although researchers didn’t ask Brits to weigh in

·London, United Kingdom
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The IndependentThe Independent
Lean Left

Scientists define six traits that make a person ‘cool’ – and they transcend borders

Findings may help better understand role played by some traits in establishing social hierarchies

·London, United Kingdom
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Sydney Morning HeraldSydney Morning Herald
Reposted by
The AgeThe Age
Lean Left

Why are some people cool and others, well, not? The six traits that make you stand out from the crowd

A new study reveals beliefs around what makes someone cool are almost universal, no matter where you live.

·Sydney, Australia
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Jerusalem PostJerusalem Post
Center

What makes people 'cool'? Study unveils universal traits

Despite cultural differences, 'cool' people worldwide are seen as extraverted, hedonistic, powerful, adventurous, open, and autonomous.

·Jerusalem, Israel
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ZME ScienceZME Science
Center

Coolness Isn’t About Looks or Money. It’s About These Six Things, According to Science

New global study reveals the six traits that define coolness around the world.

·Bucharest, Romania
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EarthEarth
Center

What makes people cool? Scientists tracked down the traits

A global study reveals the six traits people across 12 countries associate with being cool, from autonomy to adventurousness.

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Bias Distribution

  • 55% of the sources are Center
55% Center
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scientias.nl broke the news in Middelharnis, Netherlands on Monday, June 30, 2025.
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