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Interest in ‘elbows up’ merchandise waning ahead of Canada Day, businesses say
- Rachael Coe launched an 'elbows up' merchandise line at her Yarmouth, N.S. store in March 2025, which quickly became a bestseller.
- The line emerged amid U.S.-Canada trade tensions and Trump's threats, fueling high initial demand that reflected a grassroots patriotic response.
- Sales surged with over 2,500 products sold by month-end, including T-shirts and decals, but began slowing by May and faced online criticism.
- Howard Ramos noted the phrase became more partisan after adoption by Prime Minister Mark Carney in late March, while Coe emphasized it means simply defending one’s country.
- Despite tapering 'elbows up' sales, businesses report increased interest in Canada-themed products overall, driven by continued patriotic support from Canadians and U.S. tourists.
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Winnipeg Free Press+38 Reposted by 38 other sources
Interest in ‘elbows up’ merchandise waning ahead of Canada Day, businesses say
Breaking News, Sports, Manitoba, Canada
·Winnipeg, Canada
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The expression is increasingly used in a partisan context. The post The products marked "Elbows up" are losing popularity appeared first on Les Affaires.
Coverage Details
Total News Sources42
Leaning Left16Leaning Right0Center6Last UpdatedBias Distribution73% Left
Bias Distribution
- 73% of the sources lean Left
73% Left
L 73%
C 27%
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