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Superman's Dog Krypto Is Inspiring Adoptions
UNITED STATES, JUL 17 – The Superman movie’s canine character Krypto inspired a nationwide 500% increase in dog adoption searches and helped place over 450 pets in homes through fee waiver programs.
- On the weekend of July 11, U.S. Google searches for `adopt a dog near me` surged by 513%, according to Woofz.
- Earlier this month, Warner Bros. partnered with Best Friends Animal Society to waive adoption fees from July 1–10, resulting in dozens of early placements.
- Search data shows `rescue dog adoption` queries jumped 163% and `adopt a Schnauzer` searches climbed 299%, according to Woofz.
- A Krypto look-alike contest is scheduled for July 18th at Manhattan West Plaza, hosted by Pumpkin Pet Insurance in New York City.
- In Sydney, the campaign will culminate with an experiential giveaway event where pet parents can score free limited edition Superman pet toys.
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27 Articles
Superman’s Dog In New Movie Sparks Huge Rise in Rescue Pet Adoptions - One Green Planet
Krypto the rescue dog from Superman sparked a 513% surge in adoption searches. Could Hollywood save shelter pets? The post Superman’s Dog In New Movie Sparks Huge Rise in Rescue Pet Adoptions appeared first on One Green Planet.
Superman's canine sidekick Krypto sparks increase in dog adoptions, latest example of pop culture's real-world impacts
Google searches for “adopt a dog near me” increased by over 500% after the release of the new “Superman” film featuring Krypto, Superman’s lovable, CGI foster dog.
Mexico City.- James Gunn's Superman introduced Krypto. On the tape, the dog is kidnapped by Lex Luthor when he infiltrates the Fortress of Solitude, but is rescued by the Steel Man and plays an important role in helping the hero defeat Ultraman and save the city. Towards the end of the film, Kara Zor-El (Milly Alcock) arrives to pick up the animal, which has generated enormous sympathy among viewers. According to the Woofz dog training app, Goog…
Although David Corenswet is the undisputed protagonist of James Gunn's new film, Superman, his mascot Krypto grabs attention due to the positive impact it generates on U.S. society. According to statistics, he would have significantly increased interest in dog adoptions, which coincides with the release date of the film, something the director celebrated.Krypto's impact on dog adoption in the U.S.The chemistry shown on Superman screen and his pa…
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