Inter Milan brand value increases while Juventus takes a tumble

Brand Finance: Milan 'significantly behind' European heavyweights in brand value

By: Ben Dixon AC Milan, as you would imagine, have quite a strong brand value compared to the general market. However, it is worrying in football.For a club like Milan, who have won 19 Scudetti and seven European titles, there is always going to be a strong brand. The Rossoneri colours are identifiable as their own, just as the white of Real Madrid or the Blaugrana of Barcelona.Of course, it is also seen with collaborations. Look at the projects…

Inter Milan brand value increases while Juventus takes a tumble

Inter Milan have seen their brand value increase in the last year, whilst that of Juventus has declined significantly.This according to today’s print edition of Milan-based newspaper Gazzetta dello Sport, via FCInterNews. They also report that AC Milan’s brand value has been stable.Brand Finance has just released a new report on the brand values of European clubs.In Serie A, Juventus are still the team with the highest brand value. They have a b…