Mexico Finished Its World Cup and Intellectual Property Fines Remain - CAMPUS MILENIO

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What we will review here is to highlight some outstanding effects of the World Cup on marketing, which have an interesting prolongation as intellectual property rights.

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The World Cup left emotions within the court, but also important lessons outside of it. Beyond the economic spill, the tournament evidenced the strategic role of intellectual property to protect trademarks, sponsorships and trade rights, as well as the legal consequences of improperly taking advantage of an event of global reach the entry Mexico ended its World Cup and the fines in intellectual property stay was first published in CAMPUS MILENIO.