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Instagram’s New Competitor Insights Tool Raises Value and Privacy Questions
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With the new feature "Competitive Insights", business and creator accounts can watch and compare their competition on Instagram.
Instagram’s New Competitor Insights Tool Raises Value and Privacy Questions
Instagram has expanded its professional dashboard with a new feature called Competitive Insights, designed to help business and creator accounts compare their activity with similar profiles. The tool allows users to select up to ten other accounts and view side-by-side information such as posting frequency and follower growth across Reels, feed posts, and ads. The comparison appears straightforward, giving only numerical indicators of how often …
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