Instagram tests option to open to Reels
- Meta is testing a Facebook experience in India that opens some users directly to a full-screen Reels feed.
- The trial places short-form video at the center of Facebook while allowing participants to return to the traditional Feed.
- Tom Alison said the test targets users seeking more video and offers the traditional Feed as a second tab.
- Meta may consider expanding the video-first design to the United States and other markets based on user feedback and engagement.
13 Articles
13 Articles
Facebook Tests Major Video-First Redesign In India As It Takes On YouTube Shorts
Facebook is reportedly testing a full-screen Reels-focused interface in India, moving away from its traditional text and photo-heavy News Feed. Facebook is testing a new video-first interface in India that puts Reels at the centre of the user experience.
Facebook Tests Full-Screen Video Feed and Reels-First Layout for Users in India | 📲 LatestLY
Meta is testing a Reels-first Facebook experience in India, directing selected users to a full-screen video feed when they open the app. The trial aims to prioritise video consumption, with users able to switch back to the classic feed. Meta may expand the video-first interface to the US and other markets next year based on engagement and feedback. 📲 Facebook Tests Full-Screen Video Feed and Reels-First Layout for Users in India.
Facebook Testing a Reels-First Experience in India: Here’s What Changes
Facebook is said to be testing a new Reels-first experience in India. According to a report, selected Facebook users are now being taken directly to a full-screen video experience when they open...
Coverage Details
Bias Distribution
- 40% of the sources are Center, 40% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
