Instagram Chief Says AI Images Are Evolving Fast and He's Worried About Us Keeping Up
Instagram will verify users, label AI content, and propose cryptographic camera signing to restore trust as AI-generated images rise, Mosseri said in a year-end essay.
- In a 2025 year-end essay, Instagram chief Adam Mosseri warned AI-generated content has shattered visual trust on Instagram and Threads, prompting a shift to verifying people and labeling AI content.
- Mosseri said that authenticity is becoming infinitely reproducible, and younger users over 25 share unflattering candid images in private chats or disappearing stories.
- On the technical front, Mosseri proposed camera manufacturers cryptographically sign photos to prove authenticity, while industry moves include Meta's purchase of Manus AI and tools like Google's Nano Banana Pro detecting AI traits.
- Platform leaders say content moderation cannot keep up with advancing AI, Mosseri warned it will take years to stop assuming what we see is real, and Instagram must evolve quickly or risk falling behind.
- Looking toward 2026, Mosseri said `At that point we'll need to shift our focus to who says something instead of what is being said,` signaling a long-term trust shift.
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16 Articles
AI photos are becoming indistinguishable from real ones: Instagram Head raises concern
With the winding up of 2025, Instagram’s head, Adam Mosseri, took to social media and made the alarming post that states, “AI is changing photography fast, and honestly, it’s getting tough to tell what’s real and what’s not”. In the post, Mosseri pointed out that AI-generated photos have become so convincing that most people can’t spot the difference. As the new year 2026 kicked off, Mosseri did not sugarcoat it. He directly said, “Authenticity …
The growing amount of content generated by AI on social networks does not go unnoticed by platforms, which face the problem of authenticity in different ways to maintain Internet users' confidence.So far, most social networks are committed to identifying in some way the publications that have been created with artificial intelligence tools.This content is not prohibited and in fact many people in Spain follow YouTube channels that only post low-…
The social network has decided to increase user protection and combat AI-generated content. Instagram CEO Adam Mosseri has announced a major change for Instagram, a revolution aimed at combating AI-generated content shared on the social network. The announcement was […] - on macitynet.it War on AI, Instagram imposes new rules: raises a wall to protect real content
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